San Diego, March 3, 2008 – Printable Technologies®, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, today announced the availability of FusionPro® Links version 2.5. This latest version boasts a new campaign-centric workflow that helps marketers better reach their customers with individualized communications, while gathering enhanced response data to more easily understand and respond to their customers’ needs. FusionPro Links creates a customized online response experience using personalized URLs and microsites for variable data publishing (VDP) marketing campaigns.
With FusionPro Links 2.5, users can create personalized marketing campaigns that directly respond to customer needs, potentially leading to significantly higher response rates. Personalization can be as simple as adding a unique name, or complex enough to include personalized text and images based on customer-specific data and business logic or demographic/psychographic information. In addition, the flexible microsite creation functionality allows designers to match corporate and campaign branding precisely, so each microsite has a unique look and feel.
The enhanced reporting features in FusionPro Links 2.5 track both campaign-specific and customer-specific response data. High-level reporting of campaign response data with drill-down capabilities allows marketers to review campaign performance summary information as well as specific response data. One-to-one tracking of response data from a VDP campaign gives marketers the tools to know which customers replied to a specific campaign and to react appropriately in new campaigns. Customer data gathered through online surveys on the microsite ensures that marketers understand more about their customers and deliver further personalized communications.
“The real value of FusionPro Links 2.5 for our customers is the ability to easily implement, manage and report on distinct marketing campaigns as they occur,” said Mark Hilger, Product Manager, with Printable Technologies. “With these tools in hand, marketers are now moving closer than ever to creating an ongoing dialogue with customers that reflects the unique needs of each in a real-time setting.”
For additional information on FusionPro Links version 2.5, contact Dustin Ritter or visit www.printable.com.
About Printable Technologies
Printable Technologies is a world leader providing Software as a Service including Cross-Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions to corporate enterprises, creative agencies and the graphic arts industry.
The FusionPro VDP solution suite—consisting of desktop, online and server-based VDP applications—is used to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.
The complete marketing campaign execution and tracking solution from Printable Technologies—FusionPro Links—consists of a powerful data-driven direct mail solution with personalized URLs, and microsites.
The FusionPro Web marketing collateral management system delivers online ordering and e-commerce, mail list purchase and management, versioned and variable documents, job submission and file transfer.
Solutions from Printable Technologies integrate with ERP solutions, content management solutions, shop floor management applications and production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.
More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to Printable Technologies products. Clients can scale over time from the powerful VDP solution on the desktop to web-based and server-based solutions customized to meet the needs of organizations small and large.
For more information go to http://www.printable.com or call 800.220.1727.